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Building A Great Bio
- Anne Ward
Because we’re co-publishing Healthy Profits,
it’s important to us that each and every author receives the
greatest amount of publicity possible from the book. One of our
goals is to put the book into the hands of corporate decision
makers. When those readers see your chapter, we want them to be
looking for your name and bio to learn more about you.
Here are some tips
for building a great bio when you want someone to take action –
become a client, contract with you for a project, hire you to speak,
or partner with you on a venture.
There are three
elements you’ll want to put into your bio. Here are the Three Cs:
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Curiosity
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Credibility
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Craving
Curiosity
First, make your reader curious so that they want to keep reading
about you. The beauty of writing a small chapter for the book is
that it’s the perfect opportunity to build curiosity! And you’ll
want to keep that theme going in the bio that follows your chapter.
This is where you tell the reader what you do and why you do
it.
Example: Long
before he received his medical degree, Dr. Hamilton had a passion to
know what made the difference for people with “terminal” illnesses
who went on to live long, disease-free lives.
Credibility
Now that the reader is curious and wants to know more about you,
tell them who you are in terms that make them want to really
sit up and take notice -- this is a person who knows what she’s
talking about! Think about your accomplishments, not just your
official credentials. What have you been the first to do? How many
people have you helped? What have you started?
Example: Dr.
Lauren Kohn is a board-certified neurologist and co-founder of The
Memory Clinic in
New York. Her discovery of the
connection between heavy metal toxicity and the hypothalamus led to
new protocols in treating memory loss.
Craving More
This is where you tell your reader how you do what you do.
This section is designed to appeal directly to your ideal client. If
your perfect client cares about time, emphasize your punctuality and
deadline-friendliness. If a caring nature is important to them, give
them evidence that makes them want to call you.
Example: Tim
believes that teaching must involve all eight of our innate areas of
intelligence. He’s had former students tell him years after taking a
class that “they will never forget what they learned" from him.
What I’ve found is
that using the Three Cs well in an author bio leads to the fourth C:
Commitment.
But we’ll save
that for another article. |
