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Why Should People Choose You?
- Anne Ward
Why should someone
choose to use your services over someone else who (ostensibly) does
the same thing as you? Why should someone hire you to speak to their
group? Why should anyone add your blog site to their must-read
list?
Make a list of the
reasons and keep adding to it. What will people get from you that
they can’t get from anyone else? Why should people listen to you?
What might happen to them if they don’t?
You have something
to say that people need to hear. First, who are those people? How
would you identify them? Find out where they are, what they read,
what they watch, what they listen to. What, specifically, do they
need that you provide? Write or speak directly to those people who
most need your information. |
