Though actual figures differ
depending on the size of organizations polled, two recent surveys
suggest 2008 is turning out to be a very good year for wellness
programs.
A survey by Chicago-based Aon
Consulting shows dramatic jumps in the numbers of U.S. employers
implementing wellness programs. Entitled the 2008 Benefits and
Talent Survey, the report indicates a threefold increase from
2007 to 2008 in various initiatives. For example, about 46 percent
of employers are implementing smoking-cessation programs this
year, up from 14 percent of employers in 2007.
Other top increases include:
* Promotion of
exercise/physical activity -
- 68 percent (19 percent in 2007),
* Disease-management programs
-- 60 percent (18 percent in 2007),
* Health-risk appraisals --
48 percent (14 percent in 2007),
* Biometric screenings -- 47
percent (12 percent in 2007) and
* Telephonic healthcare
coaching -- 46 percent (14 percent in 2007).
Aon surveyed more than 1,100
employers -- 41 percent with 501 to 5,000 employees, 36 percent
with fewer than 500 employees and 22 percent with 5,001 or more.
According to Tom Lerche, Aon
Consulting's healthcare practice leader, the trend has been
building over the last couple of years.
"When we had double-digit
cost increases, the standard response from the business community
was to raise employee contributions and premiums," he says. "Now,
employers and health insurers alike are finally beginning to
understand that continuing to simply raise prices for employees is
not an option anymore as a sole response."
And key to reducing
healthcare costs is focusing on worker health, says LuAnn Heinen,
a vice president at the National Business Group on Health, who
founded its Institute on the Costs and Health Effects of Obesity
programs and who works extensively with wellness programs at large
companies.
"I think what we're seeing in
this steady uptick is an overriding firm belief among employers
that putting all your dollars into paying medical claims isn't
working, so let's increase the investment instead," says Heinen.
"I think it's a positive
change," she says, "because companies are feeling much more
empowered by creating a culture of health. They now know there's a
series of things they can do proactively; they don't feel so
helpless."
A joint report by Watson
Wyatt Worldwide and the NBGH, both based in Washington, shows
steady increases in health-risk appraisals and wellness
initiatives at 453 mostly large companies in the United States.
According to that study,
The One Percent Strategy: Lessons Learned from Best Performers,
83 percent of respondents say they currently offer such health
appraisals and initiatives -- up from 72 percent in 2007 and 65
percent in 2006.
Indeed, says Michael Wood,
Watson Wyatt's Seattle-based senior consultant in health and
productivity, "every company is going to have to grapple with the
cold truth that their healthcare-cost trends are held hostage by
the behaviors of their employees."
The only long-term solution,
he says, "is to reduce the risks of the workers and improve the
quality of care."
The difference between the
two reports, says Wood, indicates the small to mid-market
companies are finally starting to catch up to the programs offered
by larger company as vendors offer more services.
Lerche says it's clear
"employers and health insurers alike are now getting it," that
healthcare is neither health nor care without
< wellness coaching.
"We're even seeing this trend
worldwide," he says. "Employers in Europe and South America,
especially, are expressing great interest in wellness programs."
Factors contributing to the
increases shown in Aon's study include today's economic downturn
and the impending labor shortage as baby boomers retire, he says.
"Many boomers are critical to
the longevity and continued performance of their companies,"
Lerche says, "so employers are looking for ways to keep their
boomers healthy and active -- abroad as well as here."
"We consider the results of
this study as the beginning of a long, long dialogue in this
country about the need for employee responsibility, not for cost
alone but for overall health, and the increasing need for
employers to address [and help] the people who are not taking care
of their health."
Clearly, says Wood, employers
are finally acknowledging the need to improve the quality of their
workers' healthcare and their workers' health. "The side benefit,"
he says, "is that quality healthcare always costs less in the long
run."
May 14, 2008