Sponsor a book? Why not? Attaching your
name to this unique wellness publication extends your brand and
value signature into a fast growing Wellness in the Workplace
market.
Yellow Duck Press has
innovated a publishing model that moves important information to
target audiences. Sponsors make it possible for important messages
via books, publications, podcasts, and other media to reach target
audiences.
Sponsors benefit by attaching
their name and message to a publishing initiative that reaches
hundreds of thousands of wellness practitioners, executives,
managers and employees concerned with corporate wellness programs,
traffic on our web sites, and the media during our extensive
community based networking buzz promotional campaign.
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"Indeed," says Michael Wood, Watson Wyatt's Seattle-based senior
consultant in health and productivity, "every company is going
to have to grapple with the cold truth that their
healthcare-cost trends are held hostage by the behaviors of
their employees."
FULL ARTICLE |
Complimentary Book Sponsorship:
Complimentary books will be distributed to key wellness people in
companies and organizations across the country.
As a primary sponsor, you will have an
insert in each book and a wrapper which must be removed to read the
book. The insert can have any offer you wish and the wrapper any
promotional message. This is a key opportunity to get people to your
web site and to your message.
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"We're even seeing this trend worldwide," Wood says. "Employers
in Europe and South America, especially, are expressing great
interest in wellness programs." |
Video Sponsorship:
A series of less than 10 minute videos with Sandra and other content
experts on various aspects of workplace wellness. These short videos
will be posted on the Healthy Profits site as well as YouTube and
other internet video sites. Each will feature the sponsors branded
graphic and web site URL. These professionally produced videos will
feature full graphics and contemporary video production. Each may be
used as a component or introduction to a classroom module on
workplace wellness.
Podcast Sponsorship:
This series of audio podcasts will feature interviews with each of
the content contributors to the book. These professionally produced
interviews will introduce the content subject matter and draw the
listener to want to read more in the book and on the web site. This
podcast series once posted on the internet will appear on iTunes and
other podcast aggregators where they will show up in ipod
directories around the world. Each will feature a sponsorship
message as well as sponsors graphics on the podcast web site.
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"Many boomers are critical to the
longevity and continued performance of their companies," Tom
Lerche of Aon Consulting's healthcare practice leader says, "so
employers are looking for ways to keep their boomers healthy and
active -- abroad as well as here."
"We
consider the results of this study as the beginning of a long,
long dialogue in this country about the need for employee
responsibility, not for cost alone but for overall health, and
the increasing need for employers to address [and help] the
people who are not taking care of their health."
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Healthy Profits Authority Web Site:
Sandra Larkin is breaking ground in the area of Workplace Wellness.
The book as well as her other writing, appearances, training, and
publishing activities will continue to firm up her position as the
"go to" expert in Workplace Wellness programs and information.
Sandra's web site is rapidly becoming the
repository for expert information and resources on this emerging
movement in business. And it is growing.
Two recent studies show increases in
the number of wellness initiatives offered by companies, as
employers focus on improving worker health as a way to decrease
healthcare costs. The need to retain older boomers on the job is
also a factor.
There is no doubt that this is a growth market
and now is the time to associate your products and brands with it.
Sandra's Healthy Profits web
site offers multiple opportunities for sponsorships from banner ads
to sponsored videos, podcasts, and private resource sections.
Messages here will greet hundreds of thousands of professional
inquiries daily.
